Competitor analysis, also known as competitive analysis, is the process of establishing your industry competitors and finding out their various digital marketing strategies. The insights generated can be used by your team to map out your organisation’s digital marketing decisions.

The following insights are available with each competitor analysis report:

• Your organic search and paid Google ads 
• Top countries where you rank
• Top keywords relevant to your business
• Top competitors and their digital marketing posture in comparison to yours
• Backlinks and anchor

Privacy Ninja’s competitive analysis report focuses on your digital marketing posture, as well as that of your top competitors. Hence, the key areas you can expect to work on with each report are the following:

• Organic SEO efforts 
• PPC (Google Ads) efforts
• Keywords that resonate with your target audience
• Digital marketing efforts of your competitors that work

Getting the first report will give you an overview of your current status in the digital marketing space, as well as that of your top competitors in your industry.

However, in order to continuously optimise your strategy, you need to be able to track your improvement efforts over time.

This requires a regular generation of insights which may cost you much more than the amount it takes for an outsourced company to do it for you. 

At Privacy Ninja, the longer your subscription period, the bigger savings you enjoy. With each report you receive, you can choose to deep dive on different aspects of your competitors’ digital marketing efforts.

The first complimentary report is about you: your current digital marketing profile as well as that of your top competitors. This first report reflects the result of your digital marketing efforts up to the generation of that complimentary report. 

When you subscribe, you will also receive full separate reports on your top 3 competitors. Additionally, with each month, you will also be able to gauge if your ongoing efforts are getting you the results you want.