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Brave Ditches Google For Its Own Privacy-centric Search Engine

Brave Ditches Google For Its Own Privacy-centric Search Engine

Brave Browser has replaced Google with its own no-tracking privacy-centric Brave Search as the default search engine for new users in five regions.

Brave is an open-source Chromium-based browser that focuses on user privacy by automatically blocking ads and tracking scripts and removing the privacy-invasive functions built into Chromium.

Historically, Brave used Google as its default search engine when searching from the address bar. However, Google is known for tracking users’ activities, behavior, and interests, not making it a good fit for a privacy-centric browser. 

Today, Brave announced that their privacy-focused Brave Search has now become the default search engine for new users in the United States, Canada, and the United Kingdom. Brave Search also replaces Qwant in France and DuckDuckGo in Germany.

Also Read: PDPA Compliance for HR Managers in Singapore: A Must

“Today’s Brave desktop browser update (version 1.31), as well as the Brave Android app (version 1.31)* and the Brave iOS app (version 1.32) all automatically offer Brave Search as the default for new users in these five countries, with fully localized versions in non-English geographies,” announced Brave.

“Brave users can easily choose a different search option if they prefer by managing their search engine settings.”

Brave Search
Brave Search

Brave Search was first launched on June 22nd, 2021, and uses its own  independent search index and an impressive array of security features:

  1. Privacy: no tracking or profiling of users. 
  2. User-first: the user comes first, not the advertising and data industries. 
  3. Independence: Brave has its own search index for answering common queries privately without reliance on other providers. 
  4. Choice: soon, options for ad-free paid search and ad-supported search. 
  5. Transparency: no secret methods or algorithms to bias results, and soon, community-curated open ranking models to ensure diversity and prevent algorithmic biases and outright censorship.
  6. Seamlessness: best-in-class integration between the browser and search without compromising privacy, from personalization to instant results as the user types.
  7. Openness: Brave Search will soon be available to power other search engines. 

These privacy features appear to resonate with users as they have grown to 80 million queries per month since June’s launch.

Also Read: 5 Workplace Tips: Protecting Information on Mobile Devices

“Brave Search has grown significantly since its release last June, with nearly 80 million queries per month. Our users are pleased with the comprehensive privacy solution that Brave Search provides against Big Tech by being integrated into our browser,” said Brendan Eich, CEO, and co-founder of Brave.

While Brave Search does not currently display ads, it will soon be ad-supported. Brave states that they will offer an ad-free premium version in the future, but there are no details regarding the service’s cost.

For those who want to help Brave Search become more useful and display relevant search results, Brave also launched the Web Discovery Project today.

If you opt into the Web Discovery Project, Brave Browser will upload anonymous data about searches and web page visits made in the browser. This data will be used to refine the Brave Search index and display more relevant search results.

This feature is disabled by default, but users can join the Project by going to Settings Search and enabling the ‘Web Discovery Project’ setting.

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