Privacy Ninja



        • Secure your network against various threat points. VA starts at only S$1,000, while VAPT starts at S$4,000. With Price Beat Guarantee!

        • API Penetration Testing
        • Enhance your digital security posture with our approach that identifies and addresses vulnerabilities within your API framework, ensuring robust protection against cyber threats targeting your digital interfaces.

        • On-Prem & Cloud Network Penetration Testing
        • Boost your network’s resilience with our assessment that uncovers security gaps, so you can strengthen your defences against sophisticated cyber threats targeting your network

        • Web Penetration Testing
        • Fortify your web presence with our specialised web app penetration testing service, designed to uncover and address vulnerabilities, ensuring your website stands resilient against online threats

        • Mobile Penetration Testing
        • Strengthen your mobile ecosystem’s resilience with our in-depth penetration testing service. From applications to underlying systems, we meticulously probe for vulnerabilities

        • Cyber Hygiene Training
        • Empower your team with essential cybersecurity knowledge, covering the latest vulnerabilities, best practices, and proactive defence strategies

        • Thick Client Penetration Testing
        • Elevate your application’s security with our thorough thick client penetration testing service. From standalone desktop applications to complex client-server systems, we meticulously probe for vulnerabilities to fortify your software against potential cyber threats.

        • Source Code Review
        • Ensure the integrity and security of your codebase with our comprehensive service, meticulously analysing code quality, identifying vulnerabilities, and optimising performance for various types of applications, scripts, plugins, and more

        • Email Spoofing Prevention
        • Check if your organisation’s email is vulnerable to hackers and put a stop to it. Receive your free test today!

        • Email Phishing Excercise
        • Strengthen your defense against email threats via simulated attacks that test and educate your team on spotting malicious emails, reducing breach risks and boosting security.

        • Cyber Essentials Bundle
        • Equip your organisation with essential cyber protection through our packages, featuring quarterly breached accounts monitoring, email phishing campaigns, cyber hygiene training, and more. LAUNCHING SOON.

Telegram Launches Advertising Program for Public Channels

Telegram Launches Advertising Program for Public Channels

Telegram has launched a new advertising program dubbed Ad Platform and offering the opportunity to display sponsored messages on the instant-messaging platform.

However, Telegram’s Ad Platform will do this with a twist since the way it displays ads is going to be a lot different compared to what happens elsewhere .

Also Read: What it means to be a Data Protection Trustmark certified

Non-targeted advertising

First and foremost, Telegram advertising is not going to be targeted, which means that users will not be profiled by tracking their clicks and preferences.

Advertisers will be able to choose the language and topic they are targeting, and they will be given a range of channels matching these basic demographics.

Then, all users in these channels will be served with the exact same advertisement, so there won’t be any curation taking place on the individual user level.

The revenue generated through these ads will be shared among Telegram and the owners of the public channels hosting the promotional messages.

Channels eligible for the Ad Platform program must be public and have over 1,000 subscribers, so all private channels are automatically excluded.

Finally, to ensure that the sponsored messages are not obstructive and don’t degrade the user experience on the platform, they will be limited to 160 characters.

Sponsored Messages on Telegram
Sponsored messages (Image: Telegram)

A way to monetize a massive user base

Although this announcement may come as a surprise to some, Telegram’s founder Pavel Dorov publicly shared  the plan to introduce ads on the platform in December 2020.

Also Read: A guide to Singapore’s Do Not Call Registry

As Dorov explained then, he backed Telegram financially for the past 7 years and the growth of the user base is pushing the project to find additional sources of revenue if it wants to remain free for all.

Indeed Telegram has had a steady user base growth over the years, as well as some explosive events that brought tens of millions of new users aboard overnight.

Right now, it is estimated that Telegram is used by roughly 550 million people, which is precisely what makes it a lucrative advertising platform.

According to the team’s estimations, Telegram users will generate over 500 billion ad views every month, so tapping this as new revenue source would be a big step towards financial independence.



Subscribe to our mailing list to get free tips on Data Protection and Data Privacy updates weekly!

Personal Data Protection


We have assisted numerous companies to prepare proper and accurate reports to PDPC to minimise financial penalties.


Click one of our contacts below to chat on WhatsApp

× Chat with us