Privacy Ninja

Privacy-focused Search Engine DuckDuckGo Grew by 46% in 2021

Privacy-focused Search Engine DuckDuckGo Grew by 46% in 2021

The privacy-focused search engine DuckDuckGo continues to grow rapidly, with the company now averaging over 100 million daily search queries and growing by almost 47% in 2021.

Unlike other search engines, DuckDuckGo says they do not track your searches or your behavior on other sites. Instead of building user profiles used to display interest-based ads, DuckDuckGo search pages display contextual advertisements based on the searched keywords.

This means that if you search on DuckDuckGo for a television, that search query will not be used to display television ads at every other site you visit.

Furthermore, to build their search index, the search engine uses the DuckDuckBot spider to crawl sites and receive data from partners, such as Wikipedia and Bing. However, they do not build their index using data from Google.

Also Read: 5 Most Frequently Asked Questions About Ransomware

DuckDuckGo shows rapid growth

While Google remains the dominant search platform, DuckDuckGo has seen impressive year-over-year growth.

In 2020, DuckDuckGo received 23.6 billion total search queries and achieved a daily average of 79 million search queries by the end of December.

In 2021, DuckDuckGo received 34.6 billion total search queries so far and currently has an average of 100 million search queries per day, showing a 46.4% growth for the year.

DuckDuckGo traffic growth since 2010
DuckDuckGo traffic growth since 2010

While DuckDuckGo’s growth is considerable, it still only has 2.53% of the total market share, with Yahoo at 3.3%, Bing at 6.43%, and Google holding a dominant share of 87.33% of search engine traffic in the USA.

However, as people continue to become frustrated with how their data is being used by tech giants like Google, Facebook, Microsoft, and Apple, we will likely see more people switch to privacy-focused search engines.

Also Read: Personal Data Protection Act Singapore: Is Your Business Compliant?

To further help users protect their privacy, DuckDuckGo released an email forwarding service in 2021 called ‘Email Protection‘ that strips email trackers and allows you to protect your actual email address.

They also introduced ‘App Tracking Protection for Android,’ which blocks third-party trackers from Google and Facebook found in apps.

More recently, DuckDuckGo announced they are releasing a DuckDuckGo Privacy Browser for Desktop that will not be based on Chromium and will be built from scratch.”No complicated settings, no misleading warnings, no “levels” of privacy protection – just robust privacy protection that works by default, across search, browsing, email, and more,” explains a recent blog post about the new browser.”It’s not a “privacy browser”; it’s an everyday browsing app that respects your privacy because there’s never a bad time to stop companies from spying on your search and browsing history.”For those looking to take back control of their data and add more privacy to their search behavior, DuckDuckGo may be the search engine for you.

Outsourced Data Protection Officer – It is mandatory to appoint a Data Protection Officer. We help our clients quickly comply with their PDPA & data protection requirements.

Vulnerability Assessment Penetration Testing – Find loopholes in your websites, mobile apps or systems.

Smart Contract Audit – Leverage our industry-leading suite of blockchain security analysis tools, combined with hands-on review from our veteran smart contract auditors.

0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

KEEP IN TOUCH

Subscribe to our mailing list to get free tips on Data Protection and Data Privacy updates weekly!

Personal Data Protection

REPORTING DATA BREACH TO PDPC?

We have assisted numerous companies to prepare proper and accurate reports to PDPC to minimise financial penalties.
×

Powered by WhatsApp Chat

× Chat with us