In this article, we talk about what resolution of data is, its components and process, who needs it, and why – with examples and use cases for marketers.
Resolution of data is the process of connecting unique ‘identifiers’ to create a single, unified, real-time, persistent customer identity. Identifiers include device identity, browser behavior, transactions and other contextual data that help connect the same individual across devices, platforms, and channels. The outcome is an accurate, complete and 360-degree view of each customer that can then be communicated to, in the most engaging and relevant way possible.
The goal of resolution of data is to get a holistic view of the customer’s interactions with the brand in an omnichannel environment, which is key to turning data complexity into an opportunity for exceptional customer experience.
Marketers are only too aware that their prospects and customers live in a device-dominated, multi-channel world. Marketers need to deliver a consistent brand experience irrespective of what device, platform or channel the customer chooses to engage – whether online or offline. That is where resolution of data helps.
In this feature, we will try and set out a detailed primer for enterprise marketers interested in understanding the concept of resolution of data, why they may need it, how to go about it and the types of resolution of data possible, even as they go about finding ways to incorporate the approach into their customer data management strategy.
Progressive marketers have always been focused on understanding the customers journey and addressing the most relevant messages to them, but it has been a long evolution from the time when the technology simply was not sophisticated enough for the kind of segmentation we can do today.
In fact, modern resolution of data and customer data management platform technology can help deliver the holy grail of ‘segment of one’ where each individual customer gets a personalized and unique brand experience based on their own characteristics, behavioral triggers and journey map.
Between the rising inadequacy of cookies as a way to track customers and the increasing complexity of the device, platform and channel landscape, customer-centric marketers, who are focused on marketing efficiency, effectiveness and delivering a seamless, friction-free and optimal customer experience (CX) to their prospects and customers will prioritize resolution of data to better engage and retain customers.
Also read: Top 9 Proper Guidelines on How to Make Data Transfer Agreement Template
While the early adopters of resolution of data technology to enhance customer data management outcomes are in industries such as retail, travel & hospitality, ecommerce etc., it is a useful technology for any consumer-focused and customer-centric industry that wants to prepare for a world where customers increasingly expect to be recognized and treated to personalized and contextual journeys in an ever more complex environment. The primary use-cases for resolution of data applications for customer acquisition, engagement, retention and loyalty.
Where appropriate, the Commission may, take any or all of the following
measures when seeking to facilitate the resolution of a complaint.
Also read: 7 Phases Of Data Life Cycle Every Business Must Be Informed
Importance of Efficient Access Controls that every Organisation in Singapore should take note of. Enhancing…
Prioritizing Security Measures When Launching a Webpage That Every Organisation in Singapore should take note…
Importance of Regularly Changing Passwords for Enhance Online Security that every Organisation in Singapore should…
Comprehensive Approach to Data Protection and Operational Integrity that every Organsiation in Singapore should know…
Here's the importance of Pre-Launch Testing in IT Systems Implementation for Organisations in Singapore. The…
Understanding Liability in IT Vendor Relationships that every Organisation in Singapore should look at. Understanding…
This website uses cookies.